Podcast Checklist: 10 Things to Do Before Publishing
In many ways, podcasting has become the new blogging. The number of podcasts released each week has steadily been on the rise. Podcasting is a great way to market your business, share advice, and tell stories. But what are the necessary steps to get from the idea to a finished product? By following these 10 essential steps, you are sure to reach podcast stardom in no time.
Figure out why you want to do this podcast
Do this so your purpose is clear. You want to make sure your message is constant throughout so that your listeners remain engaged. Capturing your listener’s attention from start to finish is essential when attempting to convert one-time listers to weekly or monthly listeners. If you lose them in one podcast it is likely you will lose them for good. Having a clear intent from the start is the first step to ensure this.
Identify your audience.
You need to know your audience. How old are they? What are their interests? With this information, you can create a podcast that will resonate with them. Creating a podcast that your intended audience is attracted to only furthers their desire to become lifelong listeners, buy your product, or follow you on other platforms. But you must get them their first, and that is what your podcast must do, but you can only do that if you know what they like.
Format a plan.
Once you have clarified your purpose next you plan exactly what you will discuss in the podcast. It is never a bad idea to go ahead and plan the next 3 weeks of podcasts as well. You want to figure out how much time you are willing to dedicate to this, the amount of money you are willing to put in and what you are trying to achieve through podcasting. For example, someone just wanting to podcast for fun would put a lot less time and money into formulating a plan and purchasing equipment versus a social media influencer trying to use podcasting as a tool to promote their skincare line. Regardless of your purpose for podcasting, having a clear plan is imperative.
Pick a name
This is the listener’s first impression of the podcast, so, it needs to draw them in. It needs to be something catchy and attention-grabbing but also be relevant to your topic. In other words, the title has to grab their attention so much so that they want to take time off from what they are doing and solely focus their attention on whatever topic you are discussing.
Add a description
Think of this as the back of a book. It is what draws your listeners in past the title. Most of the time a title is the first clue, the description is the second, more in-depth one. The second, however, is the one that convinces them that this, in fact, is worth the read or in this case listen.
Gather your proper equipment.
Podcasting requires equipment, much like any other form of blogging or vlogging. The best way to discover the essential materials is through research, especially if you are new to the game. You can easily learn from other people’s mistakes and successes by consulting various sources. In the end, you want to make sure you are getting the best quality without going over budget.
Select your guests and book interviews
If you’re planning on featuring a guest speaker or quoting an interview make sure you book these ahead of time. You also want to do your research on the guest/interviewee. They need to be a reliable source who has first-hand knowledge of the subject or someone who can add to the overall message or tone.
Create a clear marketing and distribution plan of action.
Where do you intend to release the podcast? You will need to set up your podcast through a hosting company to store your .mp3s and build a podcast feed. The top four sights for doing just this are Buzzsprout, Podbean, Castos, and Blubrry.
As far as marketing is concerned, research the most used websites of your target audience’s demographics. Websites like DiscoverPods.com or reddit.com are great places to look for opportunities. Another way to generate awareness is through social media. Always, take advantage of this free marketing tool, even on your personal accounts. This will generate more listeners because of the personal feeling your followers get you sharing.
Record and edit.
Now that everything is in order, your listeners are anticipating what you have to offer, it is time to record. After be sure to listen and make edits. You want to make sure your podcast is perfect before you release it out into the world. Listening to a poorly edited blog is like reading a poorly edited paper or book, it loses your attention immediately and leads readers to question the credibility of the author.
Get your podcast transcribed.
Getting your audio transcribed into full a text version of your podcast is exponentially beneficial. You can repurpose the content into other pieces of writing or notes, add it to your podcast platform to improve SEO, and so much more. Using an audio to text converter to transcribe any method of audio is also the easiest, quickest, most advantageous way to get far more interest to a podcast. The results are instant and the pace of turnaround makes it worth every dime.
Creating a podcast from start to finish may seem like a daunting task. However, if you follow these 10 steps you are sure to reach podcast success in no time. Before you publish it, do not forget to get your audio transcribed. If you want to take it for a test drive, you can pay only 15c per minute of transcriptions. Or if you would prefer to speak to an advisor, don’t hesitate to reach out to us, we’d love to help you improve! The benefits of podcasting are exponential so don’t wait, get started today!